Shift Your Team from Potential to Peak Performance

Build an unstoppable team that drives daily success with the immersive, 1-day, Dark Work Experience, developed by Dominator Anthony Trucks.

Corporate Dark Work Services

1-Day Immersive Programs

In-Person or Virtual Team Coaching

Corporate Workshops

PROVE TO YOURSELF THAT YOU HAVE WHAT IT TAKES TO DOMINATE

Overcome mediocrity and capitalize on your potential by diving into your Dark Work—the hours you put in behind closed doors to earn a lifetime of success.

PROBLEM

Is your team lacking the resilience to thrive and grow in the face of setbacks?

SOLUTION

They’ll learn how to:

PROBLEM

Have you noticed a decrease in employee productivity and morale? They’ll feel inspired to:

SOLUTION

They’ll learn how to:

PROBLEM

Are your leaders struggling to navigate the intricacies of building a cohesive team?

SOLUTION

They’ll learn how to:

give your team the tools they need to optimize performance

Help employees tap into their own personal potential to meet and exceed collective goals by doing the Dark Work—the hours Dominators put in behind closed doors to earn a lifetime of success.

PROBLEM

Is your team lacking the resilience to thrive and grow in the face of setbacks?

SOLUTION

They’ll learn how to:

PROBLEM

Have you noticed a decrease in employee productivity and morale? They’ll feel inspired to:

SOLUTION

They’ll learn how to:

PROBLEM

Are your leaders struggling to navigate the intricacies of building a cohesive team?

SOLUTION

They’ll learn how to:

Your Team Needs SUPPORT to Dominate in a Rapidly-Changing Corporate Landscape—the Dark Work Experience is Your Next Step

Gain Your Competitive Advantage

Employees will stop fearing challenges and crush every professional goal—no dream is too big when you’ve done the Dark Work.

Transform Your Identity Inside and Out

Major change happens not when we alter our mindset, but when we shift into our optimal identity.

Be Forever Fueled by Peak Performance

After learning how to conquer the gruelling Dark Work, your team will gain the confidence to maintain a fulfilling life in the Light—professionally and personally.

Introducing, the Dark Work Experience—the Key to optimizing team performance

Dark Work is the uncomfortable and unseen work that Dominators put into their craft. This dull, repetitive grind develops skills, unlocks confidence, and builds the personal proof your team needs to take bold action over and over again. The Dark Work Experience is a 1-day immersive, guided program designed to help your team discover the Dark Work they need to do and develop their own Dark Work Mentality, built by following these steps:

STEP 1:  Respect the Light...

by Acknowledging the Dark Work Dominators Do

Your team will define what success means to them and outline the steps they need to take to get there. They’ll learn how to embrace the sacrifices and effort required to develop a Dark Work Mentality, achieve personal success and crush corporate goals.

STEP 2: Do the Dark Work...

with Expert Guidance and Motivation

After outlining how to do the Dark Work in life’s ten specific areas of focus—faith, family, friends, health, emotions, career, education, escape, finances, and purpose—your team will decide on the Flash Milestones they’ll hit to mark growth along the way and hold themselves accountable.

STEP 3: Emerge into the Light...

AND ACHIEVE PEAK PERFORMANCE

Your entire team will experience life in the Light as confident Dominators with more fulfilling goals and the grit required to conquer adversity. By overcoming the grind it takes to get the Dark Work done, they’ve fueled a Dark Work Mentality that they can tap into whenever they need to gain a competitive advantage in the face of the most challenging hurdles.

You’ll Also Walk Away With:

from teams that have been transformed

Frequently Asked Questions

If your organization aspires to access a higher level of success, the only pathway is to encourage your employees to develop their own identities of grit by doing their personal Dark Work. After embracing a Dominator identity, team members will shine brighter in their roles and perform at their peak.


The biggest room in the world is the room for improvement. To access a person’s next level of success, a strategic Dark Work Experience must be executed upon—and its difficulty level must be an equal opposite to the desired level of success. Human psychology tells us that one of the greatest identity traits of successful humans is grit. Grit is one’s courage, resolve and strength of character. It’s woven into the fabrics of their identity and responsible for how bright they can and will shine in the world. Grit, however, is not randomly developed. It’s developed through hard work and investment beyond anything ever done previously. 

The Dark Work Experience is an effective and immersive process tailored to your unique company and team goals. A 90-day post-event program is also provided for team members to complete solo or in a group. When you sign up, you’ll get access to:

 

  • Resources and materials to arm you for Dark Work 
  • Fully tailored 1 day In-person or virtual training
  • Guidance through executing the Dark Work Experience
  • Workshops that give you the opportunity to work individually with an accountability partner or in a larger group
  • Planning the next 90 days of accountability to your path as a Dominator

Dominators are the world’s greatest athletes, visionaries, and leaders. If you look closely, you’ll find they’ve done the Dark Work, developed a Dark Work Mentality, and unleashed this unstoppable identity as their competitive advantage. Remember, none of this was given. It was earned.

 

When you think of a Dominator, think big names like Elon Musk, Serena Williams, Steve Jobs, Oprah, Jay Z, Lori Greiner, Tyler Perry, Jeff Bezos, David Goggins, and, of course, Anthony Trucks.

The Dark Work Mentality is an identity that Dominators tap into to unleash a blazing intensity and unwavering confidence. This identity allows them to:

 

  • Push through their comfort zones
  • Face ridicule and self-doubt
  • Stay committed and motivated
  • Perform with conviction
  • Turn failures into fuel


Once this identity is developed, when push comes to shove, Dominators draw upon the Dark Work they’ve done, the progress they’ve made, and the mental toughness they’ve developed to remind themselves of one truly powerful fact: “I’ve done too much work in the Dark to lose in the Light.”

Developed by Anthony Trucks: Dominator, Innovator, and Identity Shifter

You can’t talk about former NFL athlete Anthony Trucks without talking about identity optimization. He lived it. He breathes it. And he wants you to as well.

Driven by his own identity shift, Anthony believes in the power of optimizing who you are at your core to drive lasting life changes that push you ahead of the pack.

To become a trailblazing football player and make it to the NFL, Anthony did the Dark Work and developed a Dark Work Mentality of his own.

Then, when his career got cut short by an injury, Anthony relied on the resilience he developed through his Dark Work Experience to shift once more and find a new life calling—helping other ambitious individuals pursue their deepest desires by committing to their own Dark Work Experience.

The process was born out of Anthony’s own personal experience, tried, tested and true. It worked for him and it will work for you, too.

Now, the spotlight’s on you. It’s time to embrace the Dark Work so you can DOMINATE in the Light, backed by a Dominator who has impacted thousands through his inspirational story and innovative process.

from teams that have been transformed

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HEY, I’M ANTHONY TRUCKS

Former NFL player and identity optimization expert. My career, cut short by injury, led me to 'Dark Work', a method I developed for profound personal growth. Now, I guide others to realize their potential through this transformative process, inspiring change and resilience.