peak performance is built in the dark

Earn a lifetime of success in as little as 90 days by optimizing your identity through the Dark Work Experience.

Services from Dominator Anthony Trucks, the Authority on Identity Optimization

Speaking

Inspire transformation, resilience, and so much more at your next corporate event with Anthony’s captivating storytelling and motivating approach to growth.

Coaching

Unleash your optimal identity with the Dark Work Experience, a process designed to push you out of your comfort zones and give you a competitive edge for a lifetime of big wins.

Team Transformation

Bring the Dark Work Experience to your business and inspire every team member to optimize their identity for greater professional and personal performnace.

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the Dark Work Experience grants you the grit to reach your peak performance to dominate your goals

PROBLEM

Fearing failure and severely doubting one’s own unlimited potential.

SOLUTION

With expert help, individuals will unleash their deep-rooted passions and learn how to align their newly discovered purpose with their daily activities and tasks.

PROBLEM

Feeling lost or unfulfilled and aimlessly navigating life without a sense of purpose.

SOLUTION

Dark Work coaching teaches essential boundary-setting skills and provides a concrete strategy for task prioritization, empowering individuals to manage their time effectively.

PROBLEM

Struggling with self-discipline and consistency.

SOLUTION

Habit formation is key to being consistent and crushing goals. Individuals will learn how to harness internal motivation to plan and do the Dark Work that’s necessary for a lifetime of winning.

PROBLEM

Lacking key leadership skills and struggling with professional team dynamics.

SOLUTION

From conflict resolution techniques to collaboration and communication strategies, Dark Work coaching gives leaders the tools they need to build a team of peak performers and achieve long-term success.

PROBLEM

Facing change and tackling uncertainties leads to anxiety and stagnation.

SOLUTION

Resilience is an essential skill to not only overcome adversity but to fuel unlimited progress in the face of hardship as well. Dark Work coaching provides individuals with the tools they need to build resiliency and maintain consistency when times get tough.

the Dark Work Experience grants you the grit to reach your peak performance to dominate your goals

PROBLEM

Fearing failure and severely doubting one’s own unlimited potential.

SOLUTION

With expert help, individuals will unleash their deep-rooted passions and learn how to align their newly discovered purpose with their daily activities and tasks.

PROBLEM

Feeling lost or unfulfilled and aimlessly navigating life without a sense of purpose.

SOLUTION

Dark Work coaching teaches essential boundary-setting skills and provides a concrete strategy for task prioritization, empowering individuals to manage their time effectively.

PROBLEM

Struggling with self-discipline and consistency.

SOLUTION

Habit formation is key to being consistent and crushing goals. Individuals will learn how to harness internal motivation to plan and do the Dark Work that’s necessary for a lifetime of winning.

PROBLEM

Lacking key leadership skills and struggling with professional team dynamics.

SOLUTION

From conflict resolution techniques to collaboration and communication strategies, Dark Work coaching gives leaders the tools they need to build a team of peak performers and achieve long-term success.

PROBLEM

Facing change and tackling uncertainties leads to anxiety and stagnation.

SOLUTION

Resilience is an essential skill to not only overcome adversity but to fuel unlimited progress in the face of hardship as well. Dark Work coaching provides individuals with the tools they need to build resiliency and maintain consistency when times get tough.

Inspiring Words from those who have experienced the Dark Work

Anthony trucks. What can I say? First off, he is one of the most amazing speakers I've ever seen on stage. His presence is insane! He’s one of the most amazing speakers we have ever had a chance to work with. He’s not only a great presenter but a great human being. If you have a chance to book him for your event, do it. It will transform your audience, change their lives.

I've been so blessed over the years to have Anthony Trucks on my stages and on my broadcasts, speaking to my audiences and inspiring them. His background is so inspiring and his messages and his frameworks, the way that he teaches is so captivating and so motivated that he's become one of the most popular speakers I've ever had on my stages around with platforms. So if you have an opportunity to have him on your stage, take it. He will serve your audience. He will help them grow, he will help them lead and he will leave them on their feet. He's absolutely astounding and an incredible speaker. I couldn't recommend him any higher.

He’s an engaging storyteller and a motivational speaker that knows how to connect with his audience and inspire them. He was a true pleasure to work with, and he went above and beyond to make sure everything went well including attending several meetings to discuss the conference’s goals and understand what is important to our company. I appreciate and admire Anthony’s work ethic, passion, and drive to his clients and his audience. We thank him for an amazing experience that reminded us that hustle, grit, and the belief in ourselves can help anyone succeed through change and transformation!

I've been working with Anthony and his team for the last 12 months now and the level of expertise, friendship, and connection has been amazing. Anthony just gets it. He understands what I'm struggling with in my business. He always has sound advice, sound direction, and encourages me to to go in the right direction and do it in a way that's encouraging and not drowning. I've seen my business continue to grow not only in revenue, but also in clarity. If you guys aren’t working with him and his team. You've got to go sign up with them.

I am so glad to be able to share with you how much Anthony has challenged my business strategy, my identity shift in my business, and has helped me align with where I'm going. I have been able to level up where I am and where my vision was for my business and actually think even bigger.

When I first met Anthony, I was so skeptical man. I had been burned because I kept investing in tactics. And despite that, still stuck. And I want to make it clear that I was successful, but stuck. I just knew there was another level. And I started to get to the place where I realized that maybe the thing that was actually holding me back was me. Anthony and his program changed my life, it completely unlocked a new level of business performance. And helped me become a better husband and dad. He has a process that you can go through that can tactically shift the way you see yourself, and the relationship you have with yourself, which then becomes the foundation for success in every single other area in your life. I cannot recommend him enough.

I wanted to launch my very first course of helping marketers build a business solely on social media. But the thing is, I've never launched a course before…ever, I have no idea what I'm actually doing. And so I thought, option one, I could wing it, see what happens might be great. Or option two, I could hire somebody who's already done and created what I wanted to do. And so I actually got to watch Anthony speak live. And when I heard him speak, I just knew that he's somebody that I wanted into my circle, he was somebody that I wanted to learn from. I started working with him and he gave me very specific tools of what to create to have a very successful launch. And that was literally, halfway through the program. I had a successful launch and within my first month I was able to create $45,000 in sales. And not just that, but he's giving me a plan of how to move forward in the future and continue that momentum!

Join the Dark Work Revolution and Witness True Transformation

Your optimal identity is within reach—you just need the guidance and tools to identify your goals, crush your comfort zones, and emerge as a Dominator in every aspect of life. Conquer the process and embrace the grind in the Dark, so you can unleash your confidence and succeed in the Light.

The Dark Work Experience—Your Path to Peak Performance

Transformation Through Guided Self-Discovery

From Day 1 of the Experience, individuals are taught how to uncover and embrace the Dark aspects of their internal and external selves, acknowledging that growth often begins far beyond our comfort zones. This sets the stage for a journey of self-exploration.

Discovering and Doing the Dark Work

During the "Dark Work" phase of the Experience, individuals are introduced to the H.A.R.D. Method, which helps turn self-discoveries into actionable strategies for success. Specially designed and tailored resources help individuals stay organized, focused, and accountable, so they can crush their Dark Work and emerge as a Dominator in all areas of life.

Accountability for Long-Term Success

With support every step of the way, individuals are never alone in the Dark. Weekly Dark Work Experience accountability check-ins provide a support system where future Dominators can share their progress, challenges, and wins.

Take on the Tough Shift. Reap the Rewards

before doing the hard work

frustrated

after doing the hard work

fulfilled

before doing the hard work

Insecure and uncertain

after doing the hard work

Confident and focused

before doing the hard work

Confused about what you want but know you could be accomplishing so much more

after doing the hard work

Clear on your goals and the actionable steps you must take to conquer them

before doing the hard work

Too scared to move out of comfort zones and see real progress

after doing the hard work

Willing and excited to embrace discomfort for the sake of success

before doing the hard work

Afraid of failure

after doing the hard work

Always turn failures into fuel for growth

before doing the hard work

Constantly being held back by imposter syndrome

after doing the hard work

Able to rewire performance anxiety with proven knowledge that you’ll always nail it

Take on the Tough Shift. Reap the Rewards

before doing the hard work

frustrated

after doing the hard work

fulfilled

before doing the hard work

Insecure and uncertain

after doing the hard work

Confident and focused

before doing the hard work

Confused about what you want but know you could be accomplishing so much more

after doing the hard work

Clear on your goals and the actionable steps you must take to conquer them

before doing the hard work

Too scared to move out of comfort zones and see real progress

after doing the hard work

Willing and excited to embrace discomfort for the sake of success

before doing the hard work

Afraid of failure

after doing the hard work

Always turn failures into fuel for growth

before doing the hard work

Constantly being held back by imposter syndrome

after doing the hard work

Able to rewire performance anxiety with proven knowledge that you’ll always nail it

Services for Enterprise Events Teams and Individuals

Speaking

Inspire transformation, resilience, and so much more at your next corporate event with Anthony’s captivating storytelling and motivating approach to growth.

Coaching

Unleash your optimal identity with the Dark Work Experience, a process designed to push you out of your comfort zones and give you a competitive edge for a lifetime of big wins.