Look like the Dominator You’re Becoming

Shop a line-up of clothes, gear, and more to help you unleash your optimal identity—and look good while doing it.

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For Men

For Women

Dark Work Accesories

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GPS Planner

The #1 planner specifically designed to chart the perfect path between you and your goals.

Trust Your Hustle Pt 1

Out of seven billion people on this planet, here lies a story, the story of my life, that has allowed me to find out what it truly means to “Trust Your Hustle” and live an unexpected life. As you reach the end you will come to realize that this truly is “A Life Forged By Fire.”

Identity Shift

According to former NFL player, American Ninja Warrior and international speaker Anthony Trucks, cultivating identity is the most important tool for anyone seeking to achieve their dreams.

The Definitive Guide to Youth Athletic Strength, Conditioning and Performance

Its not whether you get knocked down, its whether you get up. Vince Lombardi Long ago, we recognized that one way to establish a human pecking order would be to compete in trials of strength and skill without weapons. That way we could get a second opportunity to compete with our opponents, ...a rematch!

Developed by Anthony Trucks: Dominator, Innovator, and Identity Shifter

You can’t talk about former NFL athlete Anthony Trucks without talking about identity optimization. He lived it. He breathes it. And he wants you to as well.

Driven by his own identity shift, Anthony believes in the power of optimizing who you are at your core to drive lasting life changes that push you ahead of the pack.

To become a trailblazing football player and make it to the NFL, Anthony did the Dark Work and developed a Dark Work Mentality of his own.

Then, when his career got cut short by an injury, Anthony relied on the resilience he developed through his Dark Work Experience to shift once more and find a new life calling—helping other ambitious individuals pursue their deepest desires by committing to their own Dark Work Experience.

The process was born out of Anthony’s own personal experience, tried, tested and true. It worked for him and it will work for you, too.

Now, the spotlight’s on you. It’s time to embrace the Dark Work so you can DOMINATE in the Light, backed by a Dominator who has impacted thousands through his inspirational story and innovative process.

Start Optimizing Your Identity Now

HEY, I’M ANTHONY TRUCKS

Former NFL player and identity optimization expert. My career, cut short by injury, led me to 'Dark Work', a method I developed for profound personal growth. Now, I guide others to realize their potential through this transformative process, inspiring change and resilience.