If your organization aspires to access a higher level of success, the only pathway is to encourage your employees to develop their own identities of grit by doing their personal Dark Work. After embracing a Dominator identity, team members will shine brighter in their roles and perform at their peak.

The biggest room in the world is the room for improvement. To access a person’s next level of success, a strategic Dark Work Experience must be executed upon—and its difficulty level must be an equal opposite to the desired level of success. Human psychology tells us that one of the greatest identity traits of successful humans is grit. Grit is one’s courage, resolve and strength of character. It’s woven into the fabrics of their identity and responsible for how bright they can and will shine in the world. Grit, however, is not randomly developed. It’s developed through hard work and investment beyond anything ever done previously. 

The Dark Work Experience is an effective and immersive process tailored to your unique company and team goals. A 90-day post-event program is also provided for team members to complete solo or in a group. When you sign up, you’ll get access to:

• Resources and materials to arm you for Dark Work 
• Fully tailored 1 day In-person or virtual training
• Guidance through executing the Dark Work Experience
• Workshops that give you the opportunity to work individually with an accountability partner or in a larger group
• Planning the next 90 days of accountability to your path as a Dominator

Dominators are the world’s greatest athletes, visionaries, and leaders. If you look closely, you’ll find they’ve done the Dark Work, developed a Dark Work Mentality, and unleashed this unstoppable identity as their competitive advantage. Remember, none of this was given. It was earned.

When you think of a Dominator, think big names like Elon Musk, Serena Williams, Steve Jobs, Oprah, Jay Z, Lori Greiner, Tyler Perry, Jeff Bezos, David Goggins, and, of course, Anthony Trucks.

The Dark Work Mentality is an identity that Dominators tap into to unleash a blazing intensity and unwavering confidence. This identity allows them to:

• Push through their comfort zones
• Face ridicule and self-doubt
• Stay committed and motivated
• Perform with conviction
• Turn failures into fuel

Once this identity is developed, when push comes to shove, Dominators draw upon the Dark Work they’ve done, the progress they’ve made, and the mental toughness they’ve developed to remind themselves of one truly powerful fact: “I’ve done too much work in the Dark to lose in the Light.”