Do the work.
become unstoppable.
Optimize your identity for unlimited success with the Dark Work Experience, a tested and proven process developed by Dominator Anthony Trucks.
PROVE TO YOURSELF THAT YOU HAVE WHAT IT TAKES TO DOMINATE
Overcome mediocrity and capitalize on your potential by diving into your Dark Work—the hours you put in behind closed doors to earn a lifetime of success.
PROBLEM
Are you sick of sleeping on your goals, but don’t know where to start?
SOLUTION
- Develop a strategy that centers your focus and helps you find your purpose
- Build a sense of discipline to feel powerful and reach peak performance
- Feel confident and in control—stop living at the whims of others
- Turn every failure into fuel to push harder and get there faster
PROBLEM
Do you jump from commitment to commitment without seeing results?
SOLUTION
- Get the financial success you deserve to live the life you’ve always wanted
- Push yourself ahead of the pack and become a Dominator in your industry
- Stay inspired, motivated, and resilient in the face of performance anxiety
- Work efficiently to make it to the next level—get that promotion or grow your business
PROBLEM
Have you come to a stand-still in life, staying in your comfort zone and feeling trapped?
SOLUTION
- Take the risks that bring you the rewards you’ve been waiting for
- Form deeper and more meaningful connections with people who inspire your success
- Nail new skills to unlock opportunities and find your purpose
- Become the one your family and friends always turn to for support
Prove to Yourself that You Have What it Takes to Dominate
Overcome mediocrity and capitalize on your potential by diving into your Dark Work—the hours you put in behind closed doors to earn a lifetime of success.
PROBLEM
Are you sick of sleeping on your goals, but don’t know where to start?
SOLUTION
- Develop a strategy that centers your focus and helps you find your purpose
- Build a sense of discipline to feel powerful and reach peak performance
- Feel confident and in control—stop living at the whims of others
- Turn every failure into fuel to push harder and get there faster
PROBLEM
Do you jump from commitment to commitment without seeing results?
SOLUTION
- Get the financial success you deserve to live the life you’ve always wanted
- Push yourself ahead of the pack and become a Dominator in your industry
- Stay inspired, motivated, and resilient in the face of performance anxiety
- Work efficiently to make it to the next level—get that promotion or grow your business
PROBLEM
Have you come to a stand-still in life, staying in your comfort zone and feeling trapped?
SOLUTION
- Take the risks that bring you the rewards you’ve been waiting for
- Form deeper and more meaningful connections with people who inspire your success
- Nail new skills to unlock opportunities and find your purpose
- Become the one your family and friends always turn to for support
get the support you need to Optimize Your Identity—Dark Work Coaching is Your Next Step
Gain Your Competitive Advantage
Stop fearing challenges and crush every professional goal—no dream is too big when you’ve done the Dark Work.
Transform Your Identity Inside and Out
Major change happens not when we alter our mindset, but when we shift into our optimal identity.
Be Forever Fueled by Peak Performance
After learning how to conquer the gruelling Dark Work, you’ll gain the confidence to maintain a fulfilling life in the Light.
Introducing, the Dark Work Experience—the Key to Uncovering Your Optimal Identity
Dark Work is the uncomfortable and unseen work that Dominators put into their craft. Your Dark Work Experience starts the moment you attack this dull, repetitive grind to develop skills, unlock confidence, and build the personal proof you need to take bold action over and over again. The Dark Work Experience, a process backed by scientific research, demands sacrifice and requires a profound commitment to facing the darkest parts of yourself. Once you’ve emerged from your Dark Work, you’ll step into the Light (any moment you’re asked to perform) with blazing force and the capacity to take what you want and deserve at every turn.
STEP 1: Respect the Light...
by Acknowledging the Dark Work Dominators Do
You’ll start by defining what success means to you and outline the steps you need to take to get what you deserve. To excel, you’ll learn how to embrace the sacrifices and effort required to develop a Dark Work Mentality.
STEP 2: Do the Dark Work...
with Expert Guidance and Motivation
You’ll outline how to do the Dark Work in life’s ten specific areas of focus: faith, family, friends, health, emotions, career, education, escape, finances, and purpose. Then, you’ll decide on the Flash Milestones you’ll hit to mark your growth along the way and hold you accountable. There’s no way around it—in this step you have to put your head down and go dark to do the Dark Work.
STEP 3: Emerge into the Light...
AND ACHIEVE PEAK PERFORMANCE
You’ll experience life in the Light as a confident Dominator with more fulfilling goals and the grit required to conquer adversity. By overcoming the grind it takes to get the Dark Work done, you’ve fueled a Dark Work Mentality that you can tap into whenever you need to gain a competitive advantage in the face of the most challenging hurdles.
You’ll Also Walk Away With:
- New transferrable skills you can use across the ten areas of focus in your life
- An enduring sense of discipline to feel powerful when attacking new opportunities
- A productivity plan that teaches you how to work smarter and more efficiently for long-term results
- A limitless sense of ridiculous power to conquer ever obstacle you face
What You Get When You Start the Dark Work Experience
16 total weeks of immersive Dark Work coaching activities, tasks, content, and coaching
3 weeks of intensive planning, including daily routine construction, goal development in life’s 10 areas of focus, steps to follow for doing the Dark Work, and so much more
2 hours of video content
Exclusive tracking tools to guide your Dark Work that you can refer to forever
Free access to the Dark Work App, designed to help you do the Dark Work and track your progress
Weekly accountability calls with your Dark Work Experience Coach
Inspiring Words from Dark Work Dominators
Frequently Asked Questions
Are you prepared to attack everything that’s been holding you back from reaching your peak potential? Are you inspired by dedicated professionals who believe that doing the hard work is an essential step to success? Do you want the grit it takes to put your goals first and make it to the next level? If you answered yes, then you’re ready to adopt the Dark Work Mentality.
In a study performed at George Washington University, it was determined that self-categorization, or the way we view ourselves, makes a big difference when it comes to conquering our goals and succeeding at the tasks we set out to accomplish. If you only see yourself as someone who boxes, you will always lose to someone who sees themself as a boxer. At some point, if you only think you box, when you come across a hurdle and you don’t know what your next move is, you crumble. But if you believe you’re a boxer, you act like a boxer and have the resilience to keep being a boxer—even if your next move is uncertain, you have the confidence of knowing you’ll be okay and that your body will make the right choice instinctually.
When it comes to driving lasting success, a core shift in your identity is absolutely essential. You can’t be a peak performer in any area if you don’t embrace an identity shift towards that reality for yourself. That’s where the Dark Work Experience comes in. You need to step down the path to unlocking and unleashing a new identity entirely—a Dominator’s identity. Mindset can only get you so far, because changing your mindset does not change who you are at your core. Once you’ve challenged and crushed your limiting beliefs, you will emerge with a new self-categorization, a new identity. After this revelation, your mindset, and everything else in your life, will reach its absolute peak.
The Dark Work Experience is a 16-week long intensive program tailored to your unique needs and goals. When you sign up, you’ll get access to:
- 16 total weeks of immersive Dark Work coaching activities, tasks, content, and coaching
- 3 weeks of intensive planning, including daily routine construction, goal development in life’s 10 areas of focus, steps to follow for doing the Dark Work, and so much more
- 2 hours of video content
- Exclusive tracking tools to guide your Dark Work that you can refer to forever
- Free access to the Shift in 3 App, designed to help you do the Dark Work and track your progress
- Weekly accountability calls with the Dark Work Experience Community
Having been through his own Dark Work Experience, Anthony was able to intricately design a process packed to the brim with helpful resources and support. This journey is about you uncovering and doing the Dark Work you need to do to reach your own personal markers of success. You will determine the goals you want to accomplish and the steps you need to take to get there with plenty of help from program resources. While you’re doing your Dark Work, you’ll partake in Dark Work Experience accountability check-ins to ensure you stay motivated throughout. During the 3-week set-up stage at the beginning of your journey, you will be empowered and guided to rebuild your schedule for the 13 weeks that you’re doing the Dark Work. The Experience is not for the faint of heart, but for those who are ready to crush their limiting beliefs, put their heads down, and get the Dark Work done, unlimited success and identity optimization are within reach!
Dominators are the world’s greatest athletes, visionaries, and leaders. If you look closely, you’ll find they’ve done the Dark Work, developed a Dark Work Mentality, and unleashed this unstoppable identity as their competitive advantage. Remember, none of this was given. It was earned.
When you think of a Dominator, think big names like Michael Jordan, Serena Williams, Cristiano Ronaldo, Steve Jobs, Oprah, Jay Z, Lori Greiner, Tyler Perry, The Rock, David Goggins and, of course, Anthony Trucks.
The Dark Work Mentality is an identity that Dominators tap into to unleash a blazing intensity and unwavering confidence. This identity allows them to:
- Push through their comfort zones
- Face ridicule and self-doubt
- Stay committed and motivated
- Perform with conviction
- Turn failures into fuel
Once this identity is developed, when push comes to shove, Dominators draw upon the Dark Work they’ve done, the progress they’ve made, and the mental toughness they’ve developed to remind themselves of one truly powerful fact: “I’ve done too much work in the Dark to lose in the Light.”
Developed by Anthony Trucks: Dominator, Innovator, and Identity Shifter
You can’t talk about former NFL athlete Anthony Trucks without talking about identity optimization. He lived it. He breathes it. And he wants you to as well.
Driven by his own identity shift, Anthony believes in the power of optimizing who you are at your core to drive lasting life changes that push you ahead of the pack.
To become a trailblazing football player and make it to the NFL, Anthony did the Dark Work and developed a Dark Work Mentality of his own.
Then, when his career got cut short by an injury, Anthony relied on the resilience he developed through his Dark Work Experience to shift once more and find a new life calling—helping other ambitious individuals pursue their deepest desires by committing to their own Dark Work Experience.
The process was born out of Anthony’s own personal experience, tried, tested and true. It worked for him and it will work for you, too.
Now, the spotlight’s on you. It’s time to embrace the Dark Work so you can DOMINATE in the Light, backed by a Dominator who has impacted thousands through his inspirational story and innovative process.
Inspiring Words from those who have experienced the Dark Work
