“One of the most amazing speakers I’ve seen.”
Inspiring Story.
Motivating Presence.
Actionable Process.
Optimize your identity for unlimited success with the Dark Work Experience, a tested and proven process developed by Dominator Anthony Trucks.
Identity Optimization Starts Here
By captivating audiences with his unshakable magnetism and unique process, Anthony Trucks inspires people to take immediate action that achieves long-term success—professional and personal.
Give Anthony 60 Seconds to Inspire You
The Motivation Your Audience Needs to Reach their Peak Potential
No matter who’s sitting in the audience, Anthony will leave them wanting more—more for their careers and more for their lives. On top of game-changing motivation to undergo an identity shift, Anthony also delves into the Dark Work process he developed to help individuals crush their comfort zones and gain a competitive edge in every area of life.
The ultimate motivational talk combines captivating charisma, authentic inspiration, and actionable steps to success, a formula Anthony has down to a science.
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Inspiring Thousands to Optimize Their Identities
250,000+ people live
100 companies
Unforgettable Lessons Attendees Take Away
Do the Dark Work. Make shift happen. Drawing insights from his ambitious journey to the NFL, Anthony breaks down the importance of doing the Dark Work—the hours Dominators like the Rock and Oprah dedicate towards releasing limiting beliefs, finding their focus, and achieving a life of fulfillment.
From soul-shaking personal stories to powerful self-development processes, every keynote begins and ends with motivating lessons that push listeners to achieve higher levels of success in all aspects of life. Every single person has the power to become a Dominator, but 99% of us won’t—get ready to step into the 1%. It’s time to do the work in the Dark so NO ONE can take what’s yours in the Light!
In this program, audiences will learn:
- How our skill sets and brazenness to deploy them are only developed in the Dark
- The positive power and critical need of Dark Energy and how to tap into it at the right moments
- What a Dark Work Experience is and how to do one on demand in the face of immense challenges and any other time its needed
- The single question we must ask ourselves multiple times a day to tap into our Dark Energy and fuel success
The Guts of Every Great Talk by Anthony Trucks
Whether it’s a stadium of 20,000 sales consultants or a boardroom of 10 senior executives, Anthony tailors his topics to fit your unique goal(s) and specific industry.
Identity
- Reprogram limiting beliefs to fit a desired outcome
- Soar past performance anxiety and imposter syndrome
- Turn every failure into fuel to push harder and get there faster
Motivation
- Stay motivated in the face of any setback
- Find internal motivation when external motivation is limited
- Use small daily successes to motivate life-altering accomplishments
Change Management
- Identify with any co-worker through empathetic communication
- Strengthen team bonds through active listening and understanding
- Practice reciprocal support with colleagues for efficient teamwork
the ideal audience
Corporate employees of all levels
Leadership teams
Entrepreneurs
Athletes
General audiences
Tailored to suit any industry
What You Get When You book anthony
Pre-event guided Discovery Call to ensure your talk is tailored to your audience and goals
60-second Custom Marketing Video to pump up attendees
An unforgettable, customized keynote that nails your theme and leaves audiences motivated to change their lives
Pre/Post-Event podcast with your company
Custom 10-minute training video with accompanying PDF to help attendees implement their learnings
On-stage survey results
FREE Daily Podcast access
FREE Audio Book & Workbook for attendees
FREE Dominators identity assessment access for attendees
Pair Your Event with a Transformative Talk
Contact Darrin at darrin@powellspeakers.com or Call (214) 215-9221
A Word from Captivated Clients
Frequently Asked Questions
Are you prepared to attack everything that’s been holding you back from reaching your peak potential? Are you inspired by dedicated professionals who believe that doing the hard work is an essential step to success? Do you want the grit it takes to put your goals first and make it to the next level? If you answered yes, then you’re ready to adopt the Dark Work Mentality.
In a study performed at George Washington University, it was determined that self-categorization, or the way we view ourselves, makes a big difference when it comes to conquering our goals and succeeding at the tasks we set out to accomplish. If you only see yourself as someone who boxes, you will always lose to someone who sees themself as a boxer. At some point, if you only think you box, when you come across a hurdle and you don’t know what your next move is, you crumble. But if you believe you’re a boxer, you act like a boxer and you have the resilience to keep being a boxer—even if your next move is uncertain, you have the confidence of knowing you’ll be okay and that your body will make the right choice instinctually.
When it comes to driving lasting success, a core shift in your identity is absolutely essential. You can’t be a peak performer in any area if you don’t embrace an identity shift towards that reality for yourself. That’s where the Dark Work Experience comes in. You need to step down the path to unlocking and unleashing a new identity entirely. Mindset can only get you so far, because changing your mindset does not change who you are at your core. Once you’ve challenged and crushed your limiting beliefs, you will emerge with a new self-categorization, a new identity. After this revelation, your mindset, and everything else in your life, will reach its absolute peak.
On top of an unforgettable, perfectly-tailored and empowering keynote delivered by a Dominator, you’ll also get:
- Pre-event guided Discovery Call to ensure your talk is tailored to your audience and goals
- 60-second Custom Marketing Video to pump up attendees
- Pre/Post-Event podcast with your company
- Custom 10-minute training video with accompanying PDF to help attendees implement their learnings
- On-stage survey results
- FREE Daily Podcast access
- FREE Audio Book & Workbook for attendees
- FREE Personalized Identity Quiz access for attendees
Dominators are the world’s greatest athletes, visionaries, and leaders. If you look closely, you’ll find they’ve done the Dark Work, developed a Dark Work Mentality, and unleashed this unstoppable identity as their competitive advantage. Of course, none of this was given. It was earned.
When you think of a Dominator, think big names like Michael Jordan, Serena Williams, Cristiano Ronaldo, Steve Jobs, Oprah, Jay Z, Lori Greiner, Tyler Perry, The Rock, and David Goggins.
Yes! The Dark Work Experience can be delivered to your team through private, immersive experiences designed to help them develop their own Dark Work Mentality.
The Dark Work Mentality is an identity that Dominators tap into to unleash a blazing intensity and unwavering confidence. This identity allows them to:
- Push through their comfort zones
- Face ridicule and self-doubt
- Stay committed and motivated
- Perform with conviction
- Turn failures into fuel
Once this identity is developed, when push comes to shove, Dominators draw upon the Dark Work they’ve done, the progress they’ve made, and the mental toughness they’ve developed to remind themselves of one truly powerful fact: “I’ve done too much work in the Dark to lose in the Light.”
Developed by Anthony Trucks: Dominator, Innovator, and Identity Shifter
You can’t talk about former NFL athlete Anthony Trucks without talking about identity optimization. He lived it. He breathes it. And he wants you to as well.
Driven by his own identity shift, Anthony believes in the power of optimizing who you are at your core to drive lasting life changes that push you ahead of the pack.
To become a trailblazing football player and make it to the NFL, Anthony did the Dark Work and developed a Dark Work Mentality of his own.
Then, when his career got cut short by an injury, Anthony relied on the resilience he developed through his Dark Work Experience to shift once more and find a new life calling—helping other ambitious individuals pursue their deepest desires by committing to their own Dark Work Experience.
The process was born out of Anthony’s own personal experience, tried, tested and true. It worked for him and it will work for you, too.
Now, the spotlight’s on you. It’s time to embrace the Dark Work so you can DOMINATE in the Light, backed by a Dominator who has impacted thousands through his inspirational story and innovative process.
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